Tools: Website Tools

Keep your website privacy policies and terms of condition up to date

Termaggedon (paid)
Written and updated by real privacy attorneys, not robots (like most other sites)


Community Analytics (paid)
A simple way to continuously measure, track and analyse what’s happening in your community. Features include member insights, cohort, category and subforum analysis, a comprehensive search tool, simple tagging, leaderboards, automated email reports, and full export.

Fathom (paid)
Fathom is a simple, light-weight, privacy-first alternative to Google Analytics.

HotJar (paid)
Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — this tool does.

Plausible Analytics (paid)
A lightweight and open-source website analytics tool. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU.

Membership website builders, lite (alternatives to Patreon)

Buy Me A Coffee (free for content owners)
Offers one-time / tipping, monthly supporters, supporter-only posts, four payment methods for supporters, a mobile app, analytics, and 24/7 support, all for a 5% payment processing fee.

ConnectPal (free for content owners)
Similar to the more popular Patreon, this is a subscription paywall service for content creators. Its content restrictions are looser, allowing for sexual content creators, but also for right-wingers and conservatives that Patreon also kicked off. The real bonus to ConnectPal is that they add the service fee on top of what the creators charge instead of taking it out of the subscription price. However, there’s a major downside: creators only get paid if they reach a total of $200 in subscriptions per month. So, if you know you’re getting higher volume subscriptions, this might be an alternative for you.

Ghost (paid)
For writers, podcasters and video creators set up sites to publish online and deliver newsletters to their audience; membership/paid subscribers option available; can use your own domain.

Gumroad (free and paid)
Sell digital products and memberships.

Liberapay (free / fees vary by payment processor)
More integrations than Patreon; accepts payments through Stripe and PayPal; does not take a cut like Patreon does. Payment processing fees, only.

Snowdrift Wiki (free resource)
Comparison of fundraising and crowdfunding services.

Substack (Free / 10% of paid subscriptions)
Email list, a website for all your posts or podcast episodes, community features, control over what’s free and what’s only for your paying subscriber; uses a subdomain. Free to use until you charge members for content, then Substack takes a 10% fee.

Community and membership website builders

Commsor (request access)
Commsor is your community operating system – powerful analytics, automations, and engagement tools for world-class community management and integration with community tools and channels that you already use like Slack, Discourse, GitHub, Hubspot, Mailchimp, and more.

Disciple (paid options)
Creates a website and matching iOS and Android apps to create your own community platform with online courses, membership site, subscriptions, sales, and more.

Join It (paid options)
Membership management software with a simple and intuitive membership database that automates your tasks and scales with you as you grow.

Launchpass (free and paid options)
A program that allows you to charge for access to Slack teams and channels, now with a Discord version.

Memberful (free+ transaction fee and paid options)
Sell memberships to your audience. Works with Stripe, WordPress, and Mailchimp.

MemberPress (paid options)
Installs into WordPress.

MemberSpace (paid options)
A tool to turn any part of your website into members-only with just a few clicks.

MemberStack (paid options)
A tool to set membership plans, pricing, and permissions for your website and manage members through a simple dashboard. (free)
Website builder, memberships, fundraisers, event registration and ticket sales, newsletters, auctions, budgets, articles (posts), sales, and more features coming soon; works with your own domain. Free except for sales (they charge a transaction fee).

Mighty Networks (free and paid options)
Website builder, online courses, subscriptions, and membership site; accessible via the Mighty Networks app and the web; works with your own domain.

PeepSo (paid options)
Installs into WordPress, creates a social networking community on your WordPress site.

Pico (free until you grow past 500 contacts, plus % fees)
Tools for integrated newsletter signups and membership payments – sign up options via a dedicated landing page, own website pop up, and HTML forms, and options for accepting payments through a widget for your website or a landing page.

Podia (paid options)
5+ tools that provide everything you need to sell online courses, digital downloads, and memberships.

Ultimate Member (paid)
Installs into WordPress.

Wild Apricot (paid options)
Membership database, website builder, payments, event management, email and contact database, online store; accessible via the Wild Apricot app and the web; works with your own domain.

Lead Capturing, Landing Pages, Funnels, and Marketing

Albacross (paid options)
The Revenue Acceleration Platform that gives you an unparalleled power to capture companies’ demand and accelerate your revenue.

Carrd (free)
Carrd is a platform for building simple, responsive, one-page sites for pretty much anything, whether it’s a personal profile, a landing page with a MailChimp signup form, or something a bit more elaborate. It’s fast, flexible, simple to use, and 100% free.

ClickFunnels (paid options)
ClickFunnels is a website and sales funnel builder for entrepreneurs.

FixYourFunnel (paid options)
Full featured text messaging for business – seamlessly integrate text messaging into Infusionsoft for your business.

Gleam (paid options)
Marketing apps designed to help you grow your business.

InstaPage (paid options)
Lead capturing.

Kajabi (paid options)
Build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. Just a beautiful, professional knowledge business built with just a few clicks.

Kartra (paid)
Checkout, leadpages, pages, mail, funnels and campaigns, memberships, videos, help desks, calendars, forms, affiliates, agency, marketplace, integrations and API.

LeadPages (paid options)
Lead capturing – Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.

Mailshake (paid options)
Build sales outreach cadences with email, phone, and social in as little as 5 minutes.

OptInMonster (paid options)
Lead capturing.

Picreel (paid options)
Picreel optimizes offers on your website by tracking visitors’ digital footprint and click behavior in real time and then serves up the most relevant offer as they navigate around your valuable content.

SleekNote (paid options)
Take full control of your popups with our user-friendly campaign builder. Design branded popups and set up advanced targeting options—without a designer or developer.

Slik (paid options)
Slik is a platform that automates sales prospecting and lead generation.

Unbounce (paid options)
Lead capturing.

Live Chat on Site

Help On Click (paid options)
Live chat with your website visitors.

Intercom (contact for info)
Business messenger with live chats, bots, apps, product tours, and more—like email, messages, and a help center—that help you build relationships with your customers.

Landbot (free and paid options)
Landbot manages and automates conversations on the main messaging channels to help you convert smarter, every time. Design, deploy and analyze your conversational strategies from the same place, sending the information across without a single line of code.

LiveChat (paid options)
LiveChat is a complete customer service platform that delights your customers and fuels your sales.

Manychat (free and paid options)
Sell products, book appointments, nurture leads, capture contact info, and build relationships all through Messenger.

Tawk (free / will answer your messages for $1/hour)
Monitor and chat with the visitors on your website, respond to support tickets and create a help center to empower customers to help themselves.

videoask (free and paid options)
Allows you to have asynchronous conversations with your customers on web & mobile by asking questions via video and allowing your customers/visitors to reply via video, audio, or text. All conversations are recorded, transcribed, and organized for you.


geniuslink (paid options)
Get the most out of every link with simple and powerful tools that improve conversions and save you time.

Intravert (free and paid options)
We allow you to sell ad spaces through your website and monetize your community through sponsorships and private advertisers, no tracking needed.

Platforms to turn your website into a store

Big Cartel (free and paid options)
Platform for creating a unique online store, sell your work, and run a creative business.

StorEnvy (free and paid options)
Storenvy is an e-commerce platform which consists of an online store builder and social marketplace

Woo Commerce (free)
Installs into WordPress.

Platforms to turn your website into a teaching tool

Kajabi (paid options) Build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations.

LearnPress (free)
Installs into WordPress.

Teachable (free and paid options)
Online platform for creating and selling online courses and coaching services.

Thinkific (free and paid options)
All-in-one platform for creating, marketing, and selling your own online courses.

Platforms to run your website

Blot (free)
Create a blog that is as simple or as fancy as you want, all through Dropbox.

CMS Made Simple (free)
If you’re tired of the constraints and bloat of WordPress, check this open source content management system out. Many addon features are available and sites are easier to design than with WP.

concrete5 (free)
Open source and highly responsive content management system.

enduro.js CMS (free)
Open source, beautifully and simply designed, and the fastest rendering CMS I’ve ever encountered.

Grav (free)
An open source, flat file CMS that focuses on speed and simplicity. It’s ready to use right after install.

ghost (paid)
A fully open source, adaptable platform for building and running a modern online publication such as a blog or magazine.

headlessCMS (free resource guide)
A list of content management systems for Jamstack sites.

Hexo (free)
A fast, simple, and powerful blog framework for those comfortable with the command line. Rich in plugins and themes.

Hugo (free)
The world’s fastest framework for building websites. Hugo is one of the most popular open-source static site generators. With its amazing speed and flexibility, Hugo makes building websites fun again.

Jekyll (free)
Transform your plain text into static websites and blogs.No more databases, comment moderation, or pesky updates to install—just your content. Markdown, Liquid, HTML & CSS go in. Static sites come out ready for deployment. Permalinks, categories, pages, posts, and custom layouts are all first-class citizens here. This is the future of blog web design.

Liftoff (free)
Liftoff makes it easy to generate your own static HTML websites that pull content from a table in your Airtable base. (free)
Start a new blog or migrate an existing blog to with your own domain name. Features: short microblog posts or full-length posts; markdown for styling, custom themes; categories, photos, podcasts, video, and more; post to your blog from the web or native apps; replies, conversations, and a timeline to follow friends. Supports open IndieWeb standards so you can use many third-party apps.

Milkshake (free)
Make a free insta website on your phone in minutes.

MODX (free)
The fastest, most flexible, scalable and secure, open-source CMS which can be extended with Extras and integrated with just about anything.

Moveable Type (paid)
An originator of the blogging field, it offers stability, a user-friendly interface, and beautifully extensive visual customization for websites and blogs.

Nikola (free)
Static website generator.

Pelican (free)
An open source static site generator that requires no database or server-side logic.

Pillowfort (paid)
A blogging platform where fans and creators alike can share their work, create a community of their own, and do so in a positive and safe environment. NSFW content allowed! (free)
Turn an Evernote™ notebook into a beautiful blog or website. (free)
1. Write an email with the content for your page 2. Send it to 3. They reply with a link to your new page

Refinery CMS (free)
Open source content management system run on Ruby on Rails.

StaticGen (free resource guide)
A list of static site generators for Jamstack sites. (free)
Helps you create a blog, journal, or news­letter that readers will love to read. Create a permanent home for your words, then simply write — all without ads. don’t track you, so you can write exactly what you feel. Write anonymously or under different identities, giving you full control over who knows what about you. They can get your updates on the web, in their inbox, via RSS, or on their favorite social network — even de­cen­tra­lized platforms like Mastodon and Pleroma.

SEO (search engine optimization) and PPC (pay-per-click)

Ad Espresso (paid options)
AdEspresso is a tool for creating, managing, and analyzing your ads, that allows you to collaborate and learn, for Facebook, Instagram and Google ads.

Ahrefs (paid options)
An all-in-one SEO toolset, with free learning materials and a passionate community & support.

Frase (paid options)
SEO that will still work in 2030. The future of search is about answers, not links. Conversations, not rigid keywords. Frase transforms how you deliver answers with your content. (free and paid option)
Keyword Tool is the best alternative to Google Keyword Planner and other keyword research tools.

Moz (paid options)
An all-in-one SEO toolset site tracing, rank audits, backlink analysis, keyword research and more.

Pingdom (paid options)
Pingdom is the trusted industry standard for easy and powerful web performance and digital experience monitoring.

PlePer (paid options)
Specialized software to find and monitor duplicate listings, incompletes and inconsistencies in Google My Business, Facebook and more.

Rank Math (paid options)
Rank Math is a Search Engine Optimization plugin for WordPress that makes it easy for anyone to optimize their content with built-in suggestions based on widely-accepted best practices. Easily customize important SEO settings, control which pages are indexable, and how you want your website to appear in search with structured data.

Raven Tools (paid options)
SEO and Reporting Tools – all-in-one platform.

Screaming Frog (free and paid options)
The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or buy a licence to remove the limit & access advanced features.

SEMrush (paid options)
All-in-one marketing toolkit for digital marketing professionals with tools for SEO, PPC, social media content marketing and market research.

SEOQuake (free)
SEOquake is a free plugin for Chrome browser that provides you with key SEO metrics, along with other useful tools such as SEO Audit and many others.

SE Ranking (paid options)
A cloud-based platform for SEO and online marketing professionals that provides a complete set of tools for comprehensive site audit, competitor analysis, website ranking, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more.

SpyFu (paid options)
A keyword research and competitive intelligence tool that is used by digital marketers to improve their performance in online search. More specifically, SpyFu can be used to identify the most profitable search terms in your competitors’ paid and organic search campaigns.

StoryChief (paid options)
StoryChief puts everything you need to get your content marketing done in one place. Organise, structure and distribute your content multi-channel.

Yoast (paid options)
Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses.

Site Design

Da Button Factory Web Button Maker (free)
Easily make ‘buttons’ as PNG or CSS for websites, email signatures, forums, or any other place. They can be embedded, linked to, downloaded, and copied once you are done customizing them to look how you want them.

Gimli (free)
Smart visual tools for front-end developers.